01 · Operations
Supplier order standardization
Takes orders from hundreds of suppliers in different formats (PDF, Excel, CSV) and turns them into a single template ready for your ERP.
Request a demo →Ecommerce · Automation · AI
Less operational chaos. More revenue.
I'm Marcello Riccio. I co-founded an ecommerce and grew it from zero to millions in revenue, running its marketplaces and advertising myself. Now I help other brands scale, using the same tools and systems I built to get there.
+€15Mincremental revenue generated for clients
+20apps & tools built to order
+30custom integrations shipped
The problem
Operational chaos
The method
Systems & automation
The result
Measurable growth
Two paths, one method
Two goals. One starting point: understanding your ecommerce.
Whether you want to free up time or grow revenue, it starts with really understanding how your ecommerce works.
Efficiency
Cut the chaos, automate the rest
Manual processes, data scattered across suppliers, spreadsheets that don't talk to each other. I build systems and automations that take repetitive work off your team's plate.
- Order, feed and document workflow automation
- Integrations between Shopify, marketplaces and ERPs
- Custom AI tools for repetitive operational tasks
Growth
Sell more, across more channels
Marketplaces, advertising, communication. I run growth for ecommerce brands on multiple fronts at once, with real data driving the decisions.
- Marketplaces:
About You, Metro, TikTok Shop, Zalando and more - Google Ads, Meta Ads, TikTok Ads
- Communication, social and editorial planning
How I work
The same four steps, whether the goal is efficiency or growth
Diagnosis
I audit your catalog, integrations, marketplaces and ad accounts to find where time and margin are actually being lost, not where a generic checklist says to look.
Build & automate
I design and build the systems, integrations or AI tools that fix the real bottleneck, reusing what already works and replacing only what doesn't.
Launch across channels
Rollout on the marketplaces and ad channels that matter for your business, with the automation already in place to support the volume.
Measure & iterate
Dashboards built on the metrics that matter, and a continuous cycle of adjustment driven by real data, not assumptions.
The stack
Every layer of your business, in one place.
Keep scrolling — I build this stack brick by brick, from the product catalog at the base to communication at the top.
01/05
Catalog & inventory
The stack, in full
Built in the field
Tools born from real problems, not a brainstorm
Every tool I've built solves a problem I saw with my own eyes on a real ecommerce. They're already in use, and you can try them too.
02 · Content
AI product image generation
From a base product photo to a ready-to-use ecommerce image: worn, styled, in contexts consistent with your brand.
Request a demo →03 · Control
Custom accounting dashboard
Reports and invoices turned into a readable dashboard, built on the metrics that actually matter for your business.
Request a demo →Proof, not promises
Numbers from real ecommerce brands, not projections
These are the numbers across the ecommerce brands I work with today. That includes Faraone and Mamù, the two case studies below, whose ecommerce, marketplaces and advertising I still run.
+€15M
in incremental revenue generated for clients, on top of what they were already making before we started
+20
apps and tools built to order for specific client needs
+30
custom integrations shipped across Shopify, marketplaces and ERPs
1-2
in-house ecommerce staff, on average, for my clients. I (and my AI agents) run the rest
